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Total Consumer Time and the 30-Second Spot Equivalent: A Brief Primer, by Tommy Chang & Logan Flatt, CFA
Interactive Metrics - The Good, the Bad, and the Ugly, by Steve Fedorko, Ph.D. and Logan Flatt, CFA
It's a Question of Time: How Smart Companies Use Consumer Time to Improve Marketing Performance; Simple Branding Analytics for Broadcast and Interactive Media Channels, a book by Tommy Chang and Logan Flatt, CFA.
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